Curvy Kate and Layne Bryant are leading the way in plus-sized advertising. They use models in all shapes and sizes in their latest ad campaigns which draws an interesting comparision next to similiar images of Victoria Secret models. This is a smart business move as the average woman is now a size 14. I admit I love to see clothes on similar body shapes as my own. I can get a really good idea about the appearance of the product and the fit. The models of Curvy Kate make me want to buy clothes! Check out the ads below.